Mohan Meakin Limited Unlisted Shares

Key Takeaways

• Mohan Meakin Limited is the company behind Old Monk rum — launched 19 December 1954, a vatted Indian dark rum blended and aged for 7 years (with a 12-year version), bottled at 42.8% ABV, and the third largest selling rum in the world. It has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years.
• The company's heritage runs to 1855, when Edward Dyer's brewery at Kasauli in the Himalayas was incorporated as Dyer Breweries. Mohan Meakin still owns the Kasauli Brewery — India's first European-style brewery still in operation — and the Solan brewery.
• Brand portfolio: Old Monk, Solan No. 1, Golden Eagle whisky and Lion beer — Asia's first beer brand.
• Headquartered at Mohan Nagar, Ghaziabad, Uttar Pradesh 201007, with turnover above ₹500 crore. PAN: AAACM4465E.
• Recent price references: approximately ₹2,125 – ₹2,325 per share.

Company Overview & Fundamentals

The Brands

The Old Monk Story

Colonel Ved Mohan, brother of Kapil Mohan, had been inspired by the serene life of Benedictine monks and the drinks they brewed as they led their ascetic life in the mountains where they lived in content — which inspired the naming of the drink.

Old Monk soon surpassed Hercules rum in favour among the Indian armed forces — beginning a relationship with the military that remains part of the brand's identity.

Old Monk is remarkable commercially because it achieved its position with virtually no advertising. In a market where alcohol advertising is banned, the brand grew entirely on word of mouth, military distribution and cultural affection across generations.

The Founding Family

Diversification Beyond Liquor

Under Ved Rattan Mohan's leadership the company added breakfast food and juices, glass manufacturing, vinegars and cold storage — and continues to list glass bottles, wool, conference hall, home décor, tour packages, wine coolers and potassium nitrate among its offerings.

The glass manufacturing operation is strategically significant — a distiller that makes its own bottles has backward integration few competitors possess.

Why Investors Buy Mohan Meakin Unlisted Shares

1. Old Monk is a genuinely iconic brand — the third largest selling rum in the world and India's biggest IMFL brand for many years
2. 170 years of heritage — Dyer Breweries incorporated 1855; Kasauli Brewery is India's first European-style brewery still in operation
3. Lion beer — Asia's first beer brand — extraordinary heritage value
4. Brand built without advertising — decades of organic loyalty that competitors cannot buy
5. Armed forces relationship — Old Monk surpassed Hercules in favour among the Indian armed forces, a durable distribution and loyalty channel
6. Backward integration — in-house glass manufacturing
7. Diversified operations — breakfast foods, juices, vinegars, cold storage and glass alongside liquor
8. Turnover above ₹500 crore
9. Real estate potential — a company operating from Mohan Nagar, Ghaziabad and Kasauli since the 1800s holds land that may be carried far below market value
10. Scarcity value — few shares circulate

Risks to Consider — Read Carefully

1. Limited public financial disclosure. Request the latest audited financials from Arms Securities before investing — brand affection is not a substitute for numbers.
2. Intense competition and market share erosion. The Indian rum and whisky market has been transformed by aggressive competitors (Diageo/USL, Pernod Ricard, Radico Khaitan, Allied Blenders) with far larger marketing and distribution investment. Old Monk's market share has faced sustained pressure from newer brands.
3. Extreme regulatory complexity. Alcohol in India is regulated state by state — excise duty, pricing approval, licensing and often distribution are all state-controlled. Price increases typically require state approval, so input cost inflation cannot always be passed through.
4. Advertising is effectively banned, limiting brand-building tools — which cuts both ways for a heritage brand.
5. Prohibition risk in certain states.
6. Input cost volatility — molasses, ENA (extra neutral alcohol), glass and packaging.
7. Succession and management questions. Following Kapil Mohan's death in 2018, and with Rocky Mohan no longer associated with the company, leadership continuity is a genuine consideration.
8. Modernisation challenge — legacy brands must reach younger consumers who did not grow up with them.
9. No IPO announced — OTC-only liquidity.
10. High per-share price at ₹2,125–2,325 means substantial minimum tickets.

How to Buy from Arms Securities

Call/WhatsApp +91-8882245112 → request the latest available financials → confirm price and lot → share CMR → pay via NEFT/RTGS → shares credited in 24–48 hours.

FAQs

What is the current price of Mohan Meakin unlisted shares?

Recent references place Mohan Meakin around ₹2,125 – ₹2,325 per share. Prices move with OTC demand. Call +91-8882245112 for today's confirmed Arms Securities quote and available quantity.

Does Mohan Meakin make Old Monk?

Yes. Old Monk Rum is manufactured by Mohan Meakin, based at Mohan Nagar, Ghaziabad, Uttar Pradesh. Launched in 1954, it is a vatted Indian dark rum blended and aged for 7 years (a 12-year version also exists), bottled at 42.8% ABV, and is the third largest selling rum in the world.

What is the history of Mohan Meakin?

It traces to the late 1840s, when Edward Dyer moved back to India from England to set up a brewery at Kasauli in the Himalayas — later incorporated as Dyer Breweries in 1855. The company still owns the Kasauli Brewery, India's first European-style brewery still in operation, and the Solan brewery, and still produces Lion beer — Asia's first beer brand.

Who created Old Monk?

Ved Rattan Mohan, son of founder Narendra Nath Mohan, is credited as the creator. Colonel Ved Mohan had been inspired by the serene life of Benedictine monks and the drinks they brewed, which inspired the naming. Ved Rattan took over the company in 1969, expanded it to three distilleries and two breweries, added breakfast food, juices, glass manufacturing, vinegars and cold storage, and introduced Solan No. 1 and Golden Eagle. He was awarded the Padma Shri (1967) and Padma Bhushan (1971).

What other brands does Mohan Meakin own?

Solan No. 1 whisky, Golden Eagle whisky, Lion beer (Asia's first beer brand), plus Old Monk Gold Reserve, Old Monk The Legend, Colonel's Special, Summer Hall, Diplomat Deluxe and Cellar 117.

Is Mohan Meakin profitable?

The company reports turnover above ₹500 crore. However, detailed audited financials are not comprehensively available in the public domain. Request the latest available financial statements from Arms Securities at +91-8882245112 before investing.

What is the biggest risk with Mohan Meakin?

Competitive market share erosion. The Indian spirits market has been transformed by aggressive, well-funded competitors, and legacy brands face sustained pressure from newer entrants. Combined with state-by-state regulatory complexity that limits pricing freedom and succession questions following Kapil Mohan's death in 2018, this is a heritage-value investment rather than a growth story.

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Balance Sheet of Mohan Meakin Unlisted Shares

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Profit and Loss of Mohan Meakin Unlisted Shares

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